Target 500 Million Potential Customers by Age, Gender, Location, Relationship Status, Hobbies and Interests.
Advertise to Facebook users and you’ll be tapping into a database of 500 million members using highly-refined targeting to make sure you reach your hottest prospects.
Now boasting 500 million members and counting, Facebook is a social and internet phenomenon. But besides keeping up to date with old friends, Facebook now provides an unparalleled marketing opportunity for businesses.
Facebook advertising has landed, and early adopters are reaping the benefits. Launch a Facebook PPC campaign today and you can start attracting a regular supply of highly-targeted customers now.
Why Facebook PPC?
Massive User Base – With half a billion members, there’s more than a good chance that your ideal customers are members of Facebook. It now boasts more traffic than Google, 50% of users log in every day and on average spen more that 43 minutes a day on the site.
Highly Targeted – Never before has it been so easy to target people based on such specific demographics. Not only can you target your ads to groups based on age, gender and location, but you can also target them by relationship status, hobbies and interests, all of which leads to better conversion rates.
Flexible – With Facebook ads you can set your daily budget and make adjustments whenever you want giving you complete control over your advertising budget.
No Cowboys = Cheaper Clicks – Facebook advertising is different because users can state when they don’t like an ad for any reason. As a result, it is much harder for cowboys to get involved in this form of marketing, meaning you will face less competition from unscrupulous marketers.
Take Full Advantage of Facebook Ads
Facebook advertising has some very attractive benefits for business owners. But launching a few ads won’t mean you will suddenly enjoy a huge surge in traffic. For the best results, you need to hire a professional team with experience in Facebook marketing.
The strategy for Facebook is different from Google or any other ad platform you may have used before. You are not targeting people when they are actively looking for your products, but when they are meeting with friends, discussing interesting topics and sharing information. It therefore becomes a lot easier for your ads to backfire, and it takes a different approach to win conversions, something that we specialise in.
You also need to keep your ads fresh. You can’t simply replay the same ad over and over again, and Facebook recommends changing them on a regular basis by altering the images and text. A professional firm will take this on and save you the time of doing it, yourself.
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