YouTube

5 Simple Ways to Sell on YouTube

Despite what you may think, YouTube is not just for watching humorous videos. With 48 hours of video uploaded to the site every minute and over 3 billion views per day [SOURCE], it is now the second-largest search engine on the internet and the perfect platform for marketing your website, products and services to boost your sales.

It’s not hard to use YouTube videos to sell. However, there are a few tactics which you need to use if you want your efforts to really pay off. Here are five proven tactics that work so you can start to use your YouTube videos to sell more today.

1. Make Use of the Description

The description is a prime marketing space that should not be wasted. Don’t just write a basic description of the video that no one is going to care about. Instead, the description should be used as another opportunity to sell.

One of the most effective techniques you can use is to create a hyperlink in the description by simply typing in the full URL of the page you want viewers to visit. Then create a compelling reason to click on this link, such as the promise of further information, and you can begin to use your video to direct high-value traffic to your website.

2. Add Messages

YouTube allows you to add your own messages within the actual videos. Whereas this can sometimes be annoying if done incorrectly, when it’s used to its full effect it can help to drive home your marketing message and direct more traffic to your site. Simple messages encouraging viewers to head to your website for more information on a particular point are easy to integrate and can be very effective.

3. Call to Action in the Video

This is the best way to sell anything in a YouTube video. Whereas other techniques can be ignored by the viewers, if you include a call to action within the video itself then you can guarantee that no one is going to miss it.

This is especially important when you consider that many people watch YouTube videos on mobile devices where they might not see the description. By including a recommendation to visit your website, call a number or check out a special offer within the video you can make sure that viewers don’t miss the message.

4. Embed Videos in Your Website

YouTube videos don’t have to be viewed on the YouTube website: you can easily embed them into your own website. By doing this you can convert your web page into a selling tool utilising the power of video content.

Videos can often reach people in a way that text cannot, and internet users are gradually starting to expect more and more video content. You can create a video on YouTube as a direct selling tool on your site by making use of video reviews, product demonstrations, testimonials and more. You can then link back to your YouTube page for even more videos which can contain more marketing messages.

5. Promoted Videos (not in the UK, YET!)

YouTube Promoted Videos are a way for you to get a particular video more exposure in return for a fee. When users search for a video using keywords, your video will appear in the relevant results and gain exposure as a result. This can be used to complement the free methods above to increase the number of people viewing your video.

Start Selling via YouTube

The tactics for selling using YouTube videos are simple but effective. YouTube is an excellent platform for marketing your products and services, and if you make use of a few simple techniques you can make sure that the videos you post to the site are converted into more sales. The more of the above techniques you use, the more effective your videos will be, so if possible try to use all five techniques for the best results.